![]() ![]() ![]() Mookie Cook – Committed: University of Oregon, men’s basketballĪ post shared by Intuit TurboTax partnership: TurboTax is proud to partner with INFLCR, the leading athlete branding-building & NIL business management app.Jaylen Pagues – Furman, men’s basketball.Riley McCusker – University of Florida, women’s gymnastics.Morgan Hurd – University of Florida, women’s gymnastics.Shilo Sanders – Jackson State, football.Justice Sueing – The Ohio State University, men’s basketball.Margzetta Fraizer – UCLA, women’s gymnastics.The Cavinder Twins – University of Miami, women’s basketball.These student-athletes will share their personal stories about how this new income stream has impacted their finances and taxes and how TurboTax was able to help them file with confidence. NIL Student-Athlete Influencers: TurboTax will bring awareness to the tax implications of income earned through NIL activities. As part of the sponsorship, TurboTax will be featured throughout the March Madness tournament with ancillary programming and content in both broadcast and digital media platforms. NCAA and TurboTax Partnership: TurboTax is now the official tax preparation partner of the NCAA. Luckily, TurboTax experts are here for you every step of the way and will help you to #UnlockYourRefund in no time. With a pop-up escape room experience, event attendees’ tax knowledge will be put to the test. college campuses to reach students actively in an entertaining way through real-life experiences. On-Campus Events: TurboTax will visit three U.S. Lisa Brown Tyler Simpson Vy Tran Zeb Braun Read on to learn more about TurboTax’s efforts to inform Gen Z: Through “edutaining” content, in real-life experiences, on-campus ambassadors, student-athlete influencers, and a new partnership with brand-building and Name, Image, and Likeness (NIL) business managment platform INFLCR, we are educating students and student-athletes on the importance of understanding their taxes and empowering them to take control of their finances whether they are a college athlete or a student working part-time. These are just a few trends that can impact Gen Z taxes and why TurboTax is making a concerted effort to help. ![]() They have not had time to keep up with new tax laws and what the new streams of income using their name, image, and likeness mean to them. In addition, student athletes are extremely busy practicing, traveling, studying, attending games, and making money using their name, image, and likeness. Our TurboTax Tax Trends Report revealed Gen Z changed employers at a higher rate in tax year 2021 and young single filers were more likely to see an increase in their income in both 20. ![]() College students and Gen Z are experiencing life changes that can impact their finances and taxes. This year, TurboTax is stepping it up for Gen Z by providing tax education for all college students, student-athletes, and the greater Gen Z population. ![]()
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